Water is the simplest and the most widespread element in nature. It's a symbol of pureness and it has always been used as a metaphor to exalt the clearness and transparency of the soul.

Our organism needs a lot of mineral salts and at least two liters and a half of water daily.

The first AQUA STORE AND BAR CONCEPT opened in 1999, from an idea of the founder Angelo Lauria, at the FORUM Commercial Center within Termini Railway Station in Rome, and is still the only store dedicated exclusively to mineral water in Italy.

“ The primary goal of the AQUA STORE AND BAR CONCEPT is to supply scientific and technical information to customers, assisting them in making an informed selection among Italian, foreign and local brands of mineral water. The variety of information, and the opportunity of tasting the various brands of mineral water make AQUA STORE AND BAR CONCEPT a multimedia center for guidance on selecting and purchasing water”.

Mineral waters are not all the same! In Italy, for example, there are more than 245 labels, and each one has its own characteristics, healthy qualities and taste.

The customer can choose among a large variety of Italian and foreign mineral waters, still, carbonated, healthy and flavored, in PET or glass bottles, some of them characterized by a high design packaging.

Our philosophy can be summarized in a “ WATER - HEALTH - WELL BEING “ concept. The mineral waters' therapeutic qualities are the basis of the AQUA STORE AND BAR CONCEPT: water as an essential and healthy product.

Thanks to the collaboration of a medical team, which takes care of the project's scientific aspect, AQUA STORE AND BAR's mission is to provide an awareness in the choice and consumption of water, to inspire an appreciation of the immense value and importance for our well being, while simultaneously promoting its commercial value.

That's why AQUA STORE AND BAR CONCEPT has created, thanks to the collaboration of Dr. Alessandro Zanasi, expert ideologist, National President of the Water Resources Association and effective member of the International Water Academy of Oslo, the “Touch Screen” programme which suggest the customer, through a personalized multimedial route, the more suited kind of water to drink.

The AQUA STORE AND BAR CONCEPT is also involved in the distribution of mineral water to luxury hotels, high level restaurants, catering companies, fitness centers of Italian and foreign brands. An original, yet simple idea that has resulted in immediate success, due to the intense attention from both the Italian

and international media.

Several other services are available: consulting and assistance in the opening of waters bar, recommendations for restaurants and fitness centers in their selection, creating a “Carta delle Acque” (Waters' List) suggesting which type of water is best suited for the food, and promotion of sporting and fashion events.

Our ulterior objectives are improving the growth of the AQUA STORE AND BAR CONCEPT project, by increasing number of foreign and Italian mineral waters.

The openings of AQUA STORE AND BAR CONCEPT, both in Italy and abroad will take place in the next three years, as Andrea Rasca, CEO of Paralleli, and in charge of the development , tells us.

“ The interest for is not limited only to the Italian territory, where in the next three years we will open in railway stations, airports, and city centers, but our development project also focuses on the international franchising development; we will, within this year, open our flag stores in Tokyo ? Japan.

Further we have already contacts with local partners for opening our stores all around the world, Europe, USA, Asia and South America ”.

The overall project developed by AQUA's design team have enabled the creation of various planning of AQUA STORE AND BAR highly innovative, both for their architectural and marketing features than for their functionality and content.

Any element of the project, from the bar counter to the illuminated panels, to the tables, to the reflective panels, to the lighting system, has been designed to remind the pureness and lightness of water.

AQUA STORE JAPAN